| CRM |  |
| Use the CRM package to support the marketing and sales aspects of a product. In CRM, you can register any type of information on current and prospective business partners, opportunities, contacts, and marketing activities in a flexible way. You can add additional, user-definable attributes if you require more specific information. Direct mailing can be carried out through standard letters. An essential part of the customer relation management functionality is the ability to create activities and follow-up activities to schedule for business objects (business partners, contacts, opportunities, or other activities), and to track the progress of these activities. An activity is an appointment, call, task, or mailing that must be made or executed by a user and that is registered in ERP LN The main data in CRM include the following: Master data Marketing Sales Utilities Related topics CRM – overview |