| # Master Data CRM master data includes mandatory and optional master data functions and features. The mandatory data is required to perform CRM procedures. The optional data can be specified for specific use in several CRM processes. Addresses To communicate with persons and organizations in CRM, you must specify addresses and address formats. Business partners, contacts, and employees You must specify the business partners, contacts, and employees with whom you work. Optional sessions Several sessions are available in which you can specify optional, but basic information, such as opportunity types, sales processes, phases, and sources. Attributes You can specify attributes, which are used to record distinctive information on business partners, contacts, activities, opportunities, letters, and reports. |