| # CRM master data CRM master data includes mandatory and optional master data functions and features. The mandatory data is required to carry out the CRM procedures. The optional data can be specified for specific use in several CRM processes. CRM parameters Before you can use CRM, you must specify the parameters for customer relations management. Addresses To communicate with persons and organizations in CRM, you must specify addresses and address formats. Business partners, contacts, and employees You must specify the business partners, contacts, and employees with whom you work. Elementary sessions Several sessions are available in which you can specify optional, but elementary information, such as sales processes, phases, and sources. Attributes You can specify attributes, which are used to record distinctive information on business partners, contacts, activities, opportunities, letters, and reports. |