<?xml version="1.0" encoding="utf-8"?>
<ManualTopic ID="/baanerp/td/onlinemanual/crm" xml:lang="en" TopicType="Overview">
   <Header>
      <Title>CRM</Title>
      <Keyword type="header" order="d1e1308953">
         <Level1>CRM</Level1>
      </Keyword>
      <Keyword type="header" order="d1e1308956">
         <Level1>Customer Relations Management</Level1>
      </Keyword>
   </Header>
   <AimSection>
      <Paragraph>Use <GUIRef href="/baanerp/crm" role="package" Update="No">CRM</GUIRef> to support
		the marketing and sales of a product.</Paragraph>
      <Paragraph>In <GUIRef href="/baanerp/crm" role="package" Update="No">CRM</GUIRef>, you can register any type of information on current
		and prospective business partners, opportunities, contacts, and marketing
		activities in a flexible way. You can add additional, user-definable attributes
		if you require more specific information. Direct mailing can be carried out
		through standard letters.</Paragraph>
      <Paragraph>An essential part of the customer relation management
		functionality is the ability to create activities and follow-up activities to
		schedule for business objects (business partners, contacts, opportunities, or
		other activities), and to track the progress of these activities. An activity
		is an appointment, call, task, or mailing that must be made or executed by a
		user and that is registered in LN.</Paragraph>
   </AimSection>
   <GeneralSection>
      <List>
         <ListIntro>
            <GUIRef href="/baanerp/crm" role="package" Update="No">CRM</GUIRef> includes the following main data:</ListIntro>
         <ListItem>Master data</ListItem>
         <ListItem>Marketing</ListItem>
         <ListItem>Sales</ListItem>
         <ListItem>Utilities</ListItem>
      </List>
   </GeneralSection>
   <RelatedTopics>
      <SectionTitle>Related topics</SectionTitle>
      <RelTopic>
         <Link href="/baanerp/td/onlinemanual/000422" role="manual">
            <GUIRef href="/baanerp/crm" role="package">CRM</GUIRef> – overview</Link>
      </RelTopic>
   </RelatedTopics>
</ManualTopic>